One marketing mantra that has existed for decades is to always push the BENEFITS. We have talked about this here before but it worth talking about again because it is so important to writing successful ads.
Today we are going to talk about how to write about benefits in two different ways. When you are writing ads you could write a descriptive benefit like, “Step by Step Plan To Sell You Home For Top Dollar”. Which is a strong benefit but maybe not the best one for getting conversions. The second type of benefit would be a clear benefit like, “Sell Your House for Top Dollar In Less Than 10 Days”. Now that may not be reasonable but it is clear and often times the clear benefit will get a higher conversion rate than the descriptive benefit.
Take the above advice and try split testing it against your current ads. It may work out well for you or it may not but make sure you at least test it against your current ads as you could be missing out on hundreds clients by not trying it out.