We have been testing a new phrase that has consistently given a big boost in the click-through-rate of Google Ads. The magic phrase is the same phrase that we used in the title of this post. We have found that it works across a wide variety of keywords. So, the goal should be to just pick the keyword and try to incorporate it into your phrase.
Here’s the Formula - it just might be worth testing to see if it helps you boost the click-through-rate of your Google Ad campaign. It is one of the most effective Google AdWords tips we have found and it is easy to test. Just use the phrase below: “Did You Know that [Keyword] Could [Insert Benefit]” The actual increase we got was a 90+% increase. Even more amazing was that our existing ad was already doing very well. Getting a click-through-rate of 5%+ is hard to come by but with the new phrase we were able to get the CTR up all the way to 10%+!