http://www.realtor-marketing.com You Will Succeed, The More You Visit & Read Realtor-Marketing.com Tue, 09 Jan 2007 18:09:14 +0000 http://backend.userland.com/rss092 en The truth is you don't need to pay for Keyword Research tools that are being over used. There are many free keyword research tools that work very well. Yahoo Free Keyword Research Tool: The Overture Keyword Selector Tool was the first and best free keyword research tool on the market. It ... http://www.realtor-marketing.com/the-truth-about-keyword-research/2007/01/09/ If you are a top producing real estate agent or aspire to be one join the Realtor Marketing Forum and you will find a wealth of information and knowledge being shared that can help you get to the next level of earnings. This community of Realtors was created as a ... http://www.realtor-marketing.com/the-realtor-marketingcom-forum-is-a-community-of-top-producing-agents-helping-each-other-earn-more/2006/12/27/ 1. Discover The Secret To Selling Your Home Fast 2. The Key To Finding The Best Realtor in "City" 3. Learn The Art of Selling Your Home For Top Dollar These are three simple headlines that can be applied to many different services Realtors offer. The key is the opening to most of ... http://www.realtor-marketing.com/here-are-a-couple-tried-tested-headlines-for-realtors/2006/12/11/ We have talked about the importance of descriptive ad copy to optimize your AdWords Ads in the past but today I wanted to show the difference between sales copy ads and descriptive ads. Not many people other than marketers enjoy reading ads or being sold to so you have to strike ... http://www.realtor-marketing.com/31/2006/11/21/ One marketing mantra that has existed for decades is to always push the BENEFITS. We have talked about this here before but it worth talking about again because it is so important to writing successful ads. Today we are going to talk about how to write about benefits in two ... http://www.realtor-marketing.com/30/2006/11/07/ I thought putting together a short glossary might help Realtors who are new to Internet Marketing. 301 - Moved Permanently - The file has been moved permanently to a new location. This is the preferred method of redirecting for most pages or websites. If you are going to move an entire site ... http://www.realtor-marketing.com/realtor-marketing-short-seo-glossary/2006/10/26/ Getting started with SEO (search engine optimization) Many SEO firms try to make search engine optimization or high search engine ranking an obscure lofty goal that only they can achieve. Granted, it can be very time consuming it’s still very easy to do yourself with a little time and knowledge. Below ... http://www.realtor-marketing.com/realtor-seo-basics/2006/10/19/ Here is a great free plugin for your firefox browser that pulls useful market research data right into Google's and Yahoo!'s search results, including the following data near each search result. PR: (Google PageRank) an estimated measure of global link authority Age: age pulled from Archive.org, shows the first time a page ... http://www.realtor-marketing.com/realtors-get-all-the-information-you-need-when-doing-seo-research-with-this-free-tool/2006/10/10/ Wanna to learn how to easily boost the ROI of your AdWords campaigns? Try this simple Google AdWords Tip. Rotate The Copy... Sometimes simply rotating the order of the words that you use in the copy of your ads might help boost the ROI of your individual ads. For example say ... http://www.realtor-marketing.com/a-simple-adwords-tip-for-realtors-to-boost-their-roi/2006/10/04/ Prequalification, that is the key to improving you ROI with AdWords and most types of advertising, but I've noticed particular results with Google Adwords. Here's how it works. Most ads usually go something like this "feature x" "feature y" etc etc. everyone has written ads like these, and gotten reasonable results, ... http://www.realtor-marketing.com/improve-your-adwords-roi/2006/09/20/ There is a reason why Google bans advertisers from adding universal “call-to-action” phrases such as “Click-Here.” They work! So, how can you still take advantage of this? Very simple, find some way to get close to a “call-to-action” without actually using one of Google’s banned phrases. Here's an ... http://www.realtor-marketing.com/using-a-call-to-action-in-your-adwords-ads/2006/09/11/ There is a very simple formula to rapidly improve the performance of any Google AdWords account. We have used this over and over again to keep taking our Google AdWords campaigns to higher levels of performance. If you follow these steps, I guarantee you that you will see amazing results. ... http://www.realtor-marketing.com/22/2006/09/05/ We have been testing a new phrase that has consistently given a big boost in the click-through-rate of Google Ads. The magic phrase is the same phrase that we used in the title of this post. We have found that it works across a wide variety of keywords. ... http://www.realtor-marketing.com/did-you-know-you-could-double-your-ctr-with-this-statement/2006/08/29/ At best, a good piece of software will make a Realtor's job a little easier and little quicker. Rarely does a peice of software allow you to make a large leap forward in productivity, but a new peice of software Keyword Elite does just that. In order to dominate your market ... http://www.realtor-marketing.com/keyword-list-building-tool-keyword-elite/2006/08/24/ So, right now you are sitting on hundreds of listings that you got from your online marketing efforts, but there is no one buying. What do you do? You start targeting buyers. Use Google AdWords to find buyers for your properties. Build a buyers keyword list and start marketing your ... http://www.realtor-marketing.com/ppc-and-the-slowdown-in-real-estate/2006/08/07/ -Kaizen- Thats the secret. It propbably doesn't mean anything to you now, but it will by then end of this article. Kaizen (改善, Japanese for "change for the better" or "improvement") is an approach to productivity improvement. The development of Kaizen went hand-in-hand with that of quality control circles, but it was ... http://www.realtor-marketing.com/the-secret-to-success-with-seo-copywriting-and-adwords/2006/07/31/ Deciding which keywords to target with your site is extremely important for Realtors trying to optimize their sites. It is best to pick longer keywords as single keywords are usually poorly targeted and near impossible to rank well for. Longer keywords on the other hand  are much easier to rank ... http://www.realtor-marketing.com/seo-keyword-targeting-for-realtors/2006/07/24/ Today we will take a look at one of the things Google AdWords beginners often find confusing. Then I will explain why this initially complex concept is actually great for you the advertiser. Realtors who learn to use this secret can potentially save hundreds of thousands of dollars a year ... http://www.realtor-marketing.com/here-is-one-secret-of-advertising-with-google-adwords-that-realtors-must-know/2006/07/18/ Some people refer to it as Search Engine Positioning, Search Engine Placement or Search Engine Marketing. No matter the name, Search Engine Optimization or SEO, for short, is a method of website promotion focused on helping your web site rank favorably on search engines under targeted keywords that are ... http://www.realtor-marketing.com/what-is-seo-search-engine-optimization-and-why-is-it-important-for-realtors/2006/07/13/ There is one key concept that Google wants you to understand when using AdWords that can save you quite a bit of money. If you understand this concept, Google will reward you by giving you lower prices on clicks. If you DON'T get this right you'll pay too much for your ... http://www.realtor-marketing.com/the-first-rule-of-advertising-with-google-adwords-that-realtors-must-know/2006/07/10/