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August 7, 2006

PPC And The Slowdown In Real Estate

Filed under: PPC ( Pay Per Click ) — adrealtor @ 9:06 am

So, right now you are sitting on hundreds of listings that you got from your online marketing efforts, but there is no one buying. What do you do? You start targeting buyers. Use Google AdWords to find buyers for your properties. Build a buyers keyword list and start marketing your listings using geotargeted campaigns and nationwide campaigns that use area specific keywords. Someone in California might be looking for a home in Iowa right now and you will never reach that buyer if you only use locally targted advertising. Therefore you need to create national campaigns around keywords like, cedar rapids iowa properties. To many Realtors limit themselves with AdWords to only locally targeted campaigns but there is so much business to get from perspective clients outside your current area that may be lookling to move to your area. Don’t pass up this opportunity or your listings may soon expire.

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