Deciding which keywords to target with your site is extremely important for Realtors trying to optimize their sites. It is best to pick longer keywords as single keywords are usually poorly targeted and near impossible to rank well for. Longer keywords on the other hand are much easier to rank well for and almost always have far better conversion rates. (Conversion rate = the percentage of visitors that complete a desired action. EX. 100 people visit your site and 10 purchase a product from you. This would result in a 10% conversion ratio.) The best keyword phrases tend to be 2 to 6 words long. Any longer and you will never see any traffic as no one will search for that phrase. Any shorter and you will never see any traffic bacause you won’t rank well for the word.
Example of Bad Keywords For Realtors To Optimize For:
- Realtor
- Real Estate Agent
- Home
- House
Example of Good Keywords For Realtors To Optimize For: (area specific keywords would only be good for Realtors in the area named)
- Anderson Ohio Realtor
- Find Realtor in Anderson Ohio
- How To Find A Good Realtor
Area specific phrases work well for Realtors. You will have less competition and will be more likely to have highly targeted traffic that is much more likely to convert for you. And that is the goal of all PPC and SEO efforts, to get conversions. If you aren’t getting new customers as a result of your efforts you need to work on learning more about SEO, PPC, Web Design, and Copywriting to enhance the results of your efforts.