-Kaizen-
Thats the secret. It propbably doesn’t mean anything to you now, but it will by then end of this article.
Kaizen (改善, Japanese for “change for the better” or “improvement”) is an approach to productivity improvement. The development of Kaizen went hand-in-hand with that of quality control circles, but it was not limited to quality assurance. Importantly, kaizen must operate with three principles in place: process and results (not results-only); systemic thinking (i.e. big picture, not solely the narrow view); and non-judgmental, non-blaming (because blaming is wasteful).
So how does this apply to SEO, Copywriting. and AdWords, well it means to take an approach that SEO, Copywriting, and AdWords is a process that must never be left alone. It is to be constantly improved upon everyday. Efforts should be made through split testing AdWords ads and page copy to reduce advertsing costs and raise conversion rates. It also means that SEO work is never done. Find new keywords create new pages and ways for home sellers and buyers to find you. The goal is to constantly improve your site making it easier for customers to find you at a lower and lower cost for you while raising your ROI from each visitor. Kaizen from my point of view simply means “Never Ending Improvement” to any project, process, or system.
Just because you created an ad that has a CTR (click-thru rate) of 5% doesn’t mean you shouldn’t continue to split test it against other ads and try to get a 5.1% CTR. Never ending improvement, that is the key to continued success at all things in life.