There is a reason why Google bans advertisers from adding universal “call-to-action” phrases such as “Click-Here.” They work! So, how can you still take advantage of this? Very simple, find some way to get close to a “call-to-action” without actually using one of Google’s banned phrases.
Here’s an example that we just tried. We tried just adding the word “here” into one of our ads to find out what would happen. The result! We increased the CTR of our ad by 100%!
Here is the old ad:
How to Use AdWords?
Quickly Learn How to Use AdWords
Get A Free AdWords Guide
www.********.com
Quickly Learn How to Use AdWords
Get A Free AdWords Guide
www.********.com
CTR = 2.19%
Here is the new ad:
How to Use AdWords?
Quickly Learn How to Use AdWords
Here. Get A Free AdWords Guide
www.********.com
CTR = 4.40%
As you can see, the only change in the two ads is the keyword “here.” In a way, it is stating the obvious. The word “here” is not really necessary since it goes without saying that the copy of the ad is for the site that is mentioned in the ad. However, the data clearly shows that adding “here” can have a huge impact on the effectiveness of your ad because it triggers twice as many people to notice your ad and to take action by clicking on it.